Brand Identity · Audio

FIGURE EIGHT

The Signal, Beyond the Noise

Figure Eight takes its name from the bidirectional polar pattern of a microphone — the one that captures sound from two opposite sides while cancelling everything on the flanks. A podcast network built on the same principle: only the voices that matter.

The pictogram fuses the letter "F" and the number "8" into an infinity loop in acceleration, broken by a solid red REC mark — the point where thought becomes a published episode.

Year
2026
Client
Figure Eight (concept)
Scope
Naming, Brand Identity, Logo Design
Location
Milano, IT
Project palette
4 colors

Beyond the noise.